NWA Gives is a concentrated, 12-hour movement designed to activate the spirit of giving across Northwest Arkansas. While our region is one of the fastest-growing in the nation, that growth brings complex challenges. We believe that the best people to solve local problems are the nonprofits already on the ground doing the work.
Our mission is to provide these organizations with a high-visibility platform that amplifies their voice, connects them with new supporters, and builds their capacity to serve the 10-county region we call home.
Why a 12-Hour Blitz?
Generosity is contagious. By condensing our efforts into a single, high-energy window, we create a "rally effect." This urgency helps nonprofits reach new audiences, unlocks massive matching grants from local partners, and turns a standard day into a regional celebration of what is possible when we all move in the same direction.
More Than a Giving Day: A Growth Engine
We don’t just provide a platform; we provide training and support. When a nonprofit joins NWA Gives, they gain access to a ecosystem designed to level up their organization, including:
One Day Intensive Training Day: Nonprofit let sessions on marketing, peer to peer fundraising, getting a match, and thanking your donors!
The NWA Gives Toolkit: Proven tips, tricks, and templates to streamline your marketing + webinars.
Community Rally: A pep rally to get encouraged and excited for the day of giving!
Masterclass: Each year, nonprofits apply for the Masterclass, a specialized 60 day course hosted by GoodmakerU. We handpick a few applicants for this course and have heard nothing but great feedback and have seen Masterclass attendee's have very successful giving day campaigns.
We are deeply committed to your success, but it’s important to remember that NWA Gives is a megaphone, not a miracle. The nonprofits that see the most transformative results are those that treat this as a strategic campaign rather than a passive listing. To ensure your organization is positioned for a record-breaking day, we ask our partners to commit a minimum of 15 hours toward campaign development.
Where that time goes:
Securing Matching Gifts: Building the "challenge funds" that incentivize donors.
Peer-to-Peer Mobilization: Empowering your board and volunteers to advocate on your behalf.
Strategic Marketing: Utilizing our provided tools to tell your story across social and email channels.
Why the Effort Matters
Donations don’t just happen—they are inspired. By investing this time into your campaign, you aren't just raising money for a 12-hour window; you are building a stronger donor base and a more resilient organization for the other 364 days of the year.
Prize Money & Incentives
We reward the work. To keep the energy high, First Security Bank sponsors a pool of Prize Money that acts as a force multiplier for your efforts:
Leaderboard Prizes: Compete with organizations of your size to win top-tier grants.
Power Hours: Earn extra cash bonuses for high-volume giving windows.
Hourly Drawings: Stay in the game for random boosts throughout the day.
The Bottom Line: Money won’t fall from the sky just by joining—but for the organizations that lean into the training and put in the work, the potential for a record-breaking day is limitless.
Are you ready to roll up your sleeves and help us make history?
Registration opens for NWA Gives 2027 in November! Be on the lookout!